Sitting room, Worcestershire Country House by Oakley Moore.
A Grand Plan
Launching your product into the interior design and architectural market does not necessarily mean you have a new product range. You may have a product you wish to re-launch or perhaps your product is successful in another market but the creative specifier market is new to you.
Whatever your position, a three to five year strategy is essential. One that is unique to you, incorporates your available and potential resources and fully capitalises on the benefits you offer. The life-cycle of a specification sale, often very large projects, can be up to more than two years so a longer-term projection is needed.
Your Grand Plan will include how you are differentiated from any competitors and identify other compatible markets you can target at the same time as interior designers and architects.
Classic New England shingle-style home Master Bedroom, Boston, Massachusetts by LDa Architecture & Interiors
Hall, New York Residence by John B Murray Architect. Photography by Durston Saylor.
A defined product range
If you have not already defined your product range, we will work with you to develop a viable core range of products. A programme for adding further products and developing prototypes will be part of this stage.
Strategic Allies
You will inevitably have natural strategic allies with whom you can join forces in creating additional exposure for your product. Forging these partnerships with other manufacturers and suppliers enhances your reach and amplifies your message.
Utilising our knowledge of the interior design and architectural product market we identify potential partners and develop partnering programmes.
Customer service
You don’t need a conventional sales team to sell. All you need are responsive, knowledgeable, helpful people who will form your front line in handling enquiries and sampling provision.
We provide the Actionable Insight and industry knowledge to educate your team in working with creative specifiers, understanding the specification life-cycle and tracking your specification sale throughout.
Launching your product into the interior design and architectural market
Maintaining your product’s visibility to interior designers and architects
Butler’s pantry with copper apron-front sink, white tongue-and-groove cladding and café plantation shutters. By John Lewis of Hungerford.