You have products that you feel should be attracting attention from creative specifiers, architects and interior designers but don’t know how to get them known amongst the thousands of other competing products out there

It is true that interior designers and architects are a hugely sought-after customer and these specifiers are besieged every day by salespeople asking them to  “remember” suppliers’ products. However it is entirely possible to beat these competitors, be organically more visible and accessible online and at the same time spend a lot less money than your competitors do (i.e. zero) on paid advertising.  It probably sounds too good to be true – and it does take strategy, planning and careful thought but is entirely achievable. 

Key differences between B2B, B2C and B2D (Business to Designer) markets

Creative specifiers are not just Brand Agnostic but Brand Atheist as product comes first and foremost regardless of how pretty your brand or how nice your salespeople are. Of course, relationships are important but these can only be built after a product has paved the way. Other customer types can be lured in through a great brand or by super sales people but not those in the B2D category. In fact creative specifiers will prize a suitable find from a relatively unknown or small manufacturer with a home-grown logo probably more than a large national.